Certification: A Catalyst for Growth

Diversity, equity, and inclusion are increasingly driving decisions in the advertising industry, with many brands and agencies committed to investing in diverse-owned media. Official certification through Sertify helps publishers stand out by providing advertisers with the confidence that their dollars are being spent with verified diverse media outlets. This validation removes potential barriers and creates opportunities for publishers to secure meaningful partnerships with advertisers prioritizing DEI-focused spending.

How Sertify Supports Publishers

Sertify’s streamlined process provides publishers with an efficient pathway to official accreditation. Here’s what the process includes:

• Ownership Verification: A thorough review is conducted to confirm that publishers meet diverse business ownership criteria.
• Enhanced Credibility: Certification builds trust with advertisers seeking to meet DEI objectives.
• Access to Opportunities: Accredited publishers are well-positioned to secure high-value campaigns and increase their visibility in the marketplace.

Getting Started with Sertify

Freestar publishers can now begin the certification process through Sertify here. It takes only 5-10 minutes at no cost to them. For those who have already self-identified as diverse-owned, this next step ensures they maximize their competitive edge and remain attractive to advertisers with DEI goals. 

Looking Ahead

This collaboration with Sertify represents a shared commitment to fostering inclusivity and innovation in the advertising industry. By empowering publishers with the tools they need to succeed, we’re building a future where diverse voices are amplified and supported. Together, we’re unlocking new possibilities and driving meaningful progress for publishers and advertisers alike.

Contact us today to learn more or click here to get Sertify within minutes compliments of Freestar.

About Sertify

Sertify is dedicated to advancing equity in media by providing a straightforward and reliable accreditation process for diverse publishers and influencers. Their mission is to empower publishers, build trust with advertisers, and create a more inclusive digital ecosystem.

The post Introducing Sertify: A New Partnership to Empower Diverse Publishers first appeared on Freestar.

This year, Freestar turns 10! Reflecting on the past decade, it’s incredible to see how much the industry has evolved—innovations we couldn’t have imagined then are now the norm. We’ve continually adapted our product offerings and pitch, staying agile and ahead of industry shifts. The digital ad ecosystem is a complex, ever-changing landscape, and we’ve embraced the need to evolve alongside it.

“Our early adopters are teams and companies whose commitment to quality is baked into their ethos, and our partnership with Freestar is a great example of that. They take their responsibility as a top web publisher seriously, and their dedication to doing right by publishers and buyers is evident in every conversation we have.”
— Rocky Moss, Co-Founder, Deepsee

Over the past decade, we’ve grown significantly! By partnering with innovative companies like Deepsee, Jounce, HUMAN, and others, we confidently stand by the quality of the websites we monetize and the inventory we sell.

How We’re Using Deepsee

Supply Quality
Inventory quality standards have evolved significantly to keep up with technology, consumer behavior, advertiser demands, and the need for accountability. Publishers must meet our guidelines before joining our network, and now, Deepsee allows us to run monthly scans to ensure ongoing compliance with these standards.

Transparency
Transparency is the foundation of trust and efficiency in our industry, benefiting advertisers, publishers, technology providers, and consumers alike. Deepsee scans check for essentials like ads.txt files, legal compliance (privacy policies, CMP banners), and other critical elements to uphold trust.

Advertising
At Freestar, we prioritize partnerships with DSPs, SSPs, brands, and agencies. By maintaining robust internal guidelines aligned with industry standards, we ensure seamless collaboration while delivering exceptional monetization performance. Deepsee incorporates signals related to ad-industry expectations, such as frequency, positioning, and quantity of ads.

Notably, Deepsee recently added UI functionality for monitoring refresh rates at the site level, and we adhere to the standard 30-second refresh rate.

Brand Suitability
As revenue from PMP, PG, and direct deals grows, so does our focus on advertiser concerns. Deepsee scans for sensitive issues like adult-oriented content, pirated material, made-for-advertising signals, and more, ensuring brand-safe inventory.

Audience Development
Freestar’s audience development services are a key differentiator. Alongside our in-house traffic experts and partnerships, Deepsee enhances SEO and audience growth strategies with powerful signals. These include page speed metrics, content quality analysis (e.g., low-quality AI content detection, reading time, author performance), and actionable insights to help publishers refine their strategies and boost engagement.

Partnerships That Matter

As we look ahead to Freestar’s next decade, we are energized by the strength of our industry partnerships. Deepsee’s cutting-edge technology and actionable insights empower us with greater efficiency and strategic direction, enabling us to deliver unparalleled service to our publishers. Together, these partnerships drive meaningful innovation and reinforce our commitment to industry leadership—proving that true progress comes from partnerships that matter.

The post How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era first appeared on Freestar.

Why Does This Happen?

To best understand this trend, keep in mind what has just ended – Q4! More ad dollars go to publishers in October through December than any other time of the year, making January’s CPM drop seem even more drastic. 

Post-holiday Slowdown

The post-holiday slump in advertiser spending is a predictable trend each year. Aside from a few unique product verticals such as fitness equipment, and wellness products, brands anticipate people will buy less in January as they recover from any financial debt brought on by the holiday season. For the average consumer, January is also a time to regain control of the household finances and monthly budgeting. The goal is to spend less, not more, resulting in less time online searching for the latest luxury products. 

Seasonal Advertising Trends

You know that holiday-hangover, when you awake from a sugar-induced coma only to find an empty wallet and a piercing headache from WAY too much wine and family interaction? Advertisers can also feel that way, as they enter the new year having just spent much of their budget on holiday campaigns spanning across multiple devices and consumer touch points! January often serves as a much-needed breather for publishers—a time to pause, reflect, and strategize for the year ahead to pump the brakes on spend, reassess the budget and analyze the performance of Q4 campaigns.

After January’s brief pause to spend, advertisers will reemerge with dedicated spend for tentpoles that fall later in Q1, such as the Superbowl, Valentine’s Day, President’s Day sales, tax season promotions, and spring break. 

Less Competition = Lower CPMs

The result of less advertiser spend and reduced media consumption by users is lower CPMs. For publishers, this shift means lower RPMs and less total monthly revenue. Not only does less competition among advertisers for ad placements mean lower CPMs, but with fewer active campaigns, there is more ad inventory available, driving down prices further. It’s the perfect storm. 

How To Capitalize on the Slower Season

Proactive steps can be taken in January to maximize revenue in the short-term, while also laying the groundwork for stronger performance in later months of the year. 

Plan Ahead

Every January, publishers express concerns over the drop, but this decline is both predictable and manageable. As you build out annual revenue projections, budgeting for this drop ensures you are prepared and that will mitigate any panic that this revenue decrease brings.

Optimize For Seasonal Content

If applicable to your brand, publish content that aligns with popular January topics like fitness, health, budgeting, organization, and goal-setting. These topics attract advertisers focused on New Year’s resolutions. If more so reliant on trending content, use January to create or update evergreen content that can generate consistent traffic throughout the year.

Invest in the Long-term

With the stress of Q4 behind us, January can be used for those much needed A/B tests. Test article headlines, content formats, or layouts to improve user engagement and conversion rates. If you aren’t yet capitalizing on the growing amount of digital video spend, test the video player in Q1. Early adoption gives you plenty of time to optimize the experience and maximize revenue potential well ahead of Q4 2025. According to Google, “Video ads are on average earning 8.9x higher CPMs compared to standard banner ad CPMs on Ad Exchange.”

Diversify Revenue Streams

As in most cases, diversification is key. Our core competency may be ad monetization but we regularly consult publishers on revenue opportunities outside of that.   

• Data monetization
• Subscription models
• Content licensing 
• Affiliate marketing
• E-commerce 
• Sponsored partnerships

Improve the UX

Some of the most common issues preventing publishers from brand growth are outdated website designs, unintuitive site navigation and confusing  taxonomies. Newer companies with more modern design and friendlier UX are beating legacy sites who didn’t make the necessary changes. With lower traffic and slower pace, offers an ideal low-risk window to make these changes. Enhancing the website’s design and functionality now not only improves user experience but also positions your brand to compete more effectively down the year. 

Direct Sales Strategy

Start building direct relationships with relevant advertisers in your space. You don’t need to hire an expensive sales team, but you can reach out to these advertisers to evangelize your website and inventory.  

Update your media kit, create customized ad packages that align with annual tentpole events, assign pricing to ad units, and find ways to offer interesting things to advertisers. At Freestar, we follow the same pattern. We leverage our SSP and DSP relationships to ensure that our publishers are well represented in the private marketplace, PG and other premium environments. Annual revenue to our publishers from deal-based IDs and curated audiences is up over 50%. We also work directly with brands and agencies, evangelizing segments of high-quality inventory for relevant direct sales campaigns.  

Focus On Audience Engagement

As we move into 2025 and beyond, audience success metrics are shifting to prioritize engagement, loyalty, and authentication. Metrics like total pageviews and sessions, once the gold standard, no longer tell the full story. Instead, deeper signals – such as engaged users, repeat visitors, and authenticated traffic – paint a more accurate picture of brand value and monetization potential.

Offer unique and customized ways for your audience to connect with you and with each other. 

• Leverage short-form video: Create engaging short-form videos that are shareable and captivating. 
• Optimize your Newsletter: Strengthen your newsletter strategy by offering customized content options, ensuring readers receive the information that is targeted and more relevant to them.
• Build community spaces: Foster community through social media or forums to encourage audience interaction and connections.

Shake Up the Ad Strategy

Just like everything else in your business, the ad strategy should be looked at again each year to avoid growing stagnant. At Freestar, we pride ourselves on white-glove service and the strategic partnership we provide. We bring new ideas for ad layout, ad products and optimizations to our publishers throughout the year.   

The amount of ad units per page doesn’t have to be the same year round. If you typically run a conservative layout, you can afford increasing in January. You can also be strategic about where you increase the amount of units. Instead of across the whole site, you can temporarily add units to a segmented group of top content performers.

Hang In There!

We understand the frustrations of low CPMs! The January drop occurs every year, across every ad network and provider. If you plan in advance, and use this month to complete some outstanding dev tasks or UX improvements, the labors of January can result in even more revenue in later months of the year.

The post Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained first appeared on Freestar.

Kurt Donnell
CEO

Heather Carver
CRO

Lindsay Valdez
VP, Audience Strategy

Jamie Murphy
VP, Product

The post 5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends first appeared on Freestar.

AI in Content and Ad Optimization

It’s a critical lever of efficiency and growth for publishers. In 2025, the application of AI will become even more sophisticated, enabling publishers to unlock new revenue streams and improve user experiences across platforms/devices.

Key Use Cases of AI for Publishers:

1. Content Personalization: AI analyzes user behavior to deliver hyper-personalized content, increasing engagement and dwell time which in turn increases user engagement on the website, thus uplifting all engagement metrics without getting penalized and staying compliant.  
2. Ad Targeting: Machine learning algorithms optimize ad placement and formats to maximize yield purely based on user behavior/interaction based on content relevancy.

Granular Audience Segmentation

As the digital landscape becomes increasingly privacy-centric, first-party data is emerging as the key element of successful audience targeting. In 2025, publishers will tend to focus on granular segmentation to better understand their audiences and deliver more tailored advertising solutions and AI in content will drive the results. Discover more on how our ID solutions work and impact your strategies. 

Monetizing Granular Segments

Highly targeted audiences command premium CPMs, particularly in Private Marketplace (PMP) and Programmatic Guaranteed deals. Advertisers value these segments for their potential to drive conversions, making granular audience segmentation a critical monetization tool and drive engagement. 

Freestar’s solutions, powered by advanced data analytics, help publishers unlock the full potential of their first-party data, ensuring maximum yield from targeted ad campaigns. Get in touch with our Audience development teams to understand the full scope. 

The Evolution of Video Inventory and Curated Deals

Video remains one of the most lucrative formats in 2024 and well into 2025 as well. 

• CTV and OTT Growth: Connected TV and over-the-top video platforms will open new revenue channels for publishers. This helps in getting targeted in advertising. 
• Interactive Video Ads: Engaging formats like shoppable ads and polls will enhance user engagement and ROI.

Publishers must diversify their video offerings to meet advertiser demand and optimize ad placements across platforms.

The Value of Strategic Partnerships

In a complex and fragmented ecosystem, the right partners can make or break a publisher’s monetization strategy. 

Why Freestar?

Freestar stands out as a trusted partner for publishers, offering tailored solutions to meet the unique needs of every client. Here’s how we can help:

1. Our advanced algorithms ensure optimal yield across all ad formats.
2. We empower publishers to monetize their audiences responsibly and effectively.
3. With a dedicated team of experts, we provide unparalleled support to ensure success. It’s like experts helping experts. 

As we look ahead to 2025, publishers are poised for both challenges and unprecedented opportunities. At Freestar, we’re committed to helping publishers navigate this ever-changing landscape. Whether through innovative products, actionable insights, or exceptional support, we’re here to empower your growth every step of the way.

What’s next?

Register now for the webinar to know more about all predictions from our experts.

The post Publisher Predictions for 2025: Part 2 first appeared on Freestar.

The Privacy-First Era: Building Trust and Compliance

2025 will solidify the shift toward a privacy-first digital ecosystem, driven by evolving regulations such as GDPR, CCPA, and newer regional policies. As third-party cookies phase out, publishers must adopt strategies that prioritize user privacy while maintaining robust monetization capabilities. Central to this evolution is the implementation of Single Sign-On (SSO).

Why SSO Matters in 2025

SSO solutions offer publishers a powerful way to unify user identities across their platforms. By enabling users to access content with a single set of credentials, SSO not only improves the user experience but also provides publishers with the following advantages:

1. Enhanced Data Collection: SSO allows publishers to collect first-party data more effectively, as users are more likely to share accurate information when accessing personalized content across the website. 
2. Improved Compliance: SSO simplifies consent management, making it easier for publishers to adhere to privacy regulations. This is achieved by consolidating user preferences and permissions in one place and making it easier and transparent for users to know what information is being collected upon entry. 
3. Increased Engagement: Streamlined login processes encourage users to stay longer and explore more content, boosting overall engagement metrics.

Any publisher investing in a robust SSO solution will be better positioned to thrive in a post-cookie world.

Ad Stack Optimization: Header Bidding Revolution

In the advertising world, efficiency and yield optimization are essential. Header bidding has long been a game-changer for publishers, enabling them to maximize ad revenue by allowing multiple demand sources to bid simultaneously. Freestar stands as a pioneer with this header bidding wrapper technology, extending the open source Prebid.js framework. 

Learn more about Freestar’s 4-step approach to performance optimization for memory management. 

The Role of Header Bidding Wrappers

Header bidding wrappers have emerged as a crucial component of a modern ad stack. These tools provide publishers with greater control and transparency over their bidding processes. Key benefits of adopting a header bidding wrapper include:

• Customizability: Wrappers allow publishers to set rules for prioritizing specific demand partners, creating a tailored auction environment.
• Reduced Latency: Conducting a single auction for multiple slots reduces page load times, enhancing the user experience. This directly works with content strategies that will form the core which we will be discussing further in our part 2 in this series. 
• Analytics and Insights: Advanced wrappers offer real-time data on auction performance, empowering publishers to make data-driven decisions.

To learn more about all the predictions, join us on the webinar on December 4th, 2024.

The post Publisher Predictions for 2025: Part 1 first appeared on Freestar.

1. Authentic Content Experiences: Pivoting Based on Data

Generic, cookie-cutter content no longer cuts through the noise, especially during high-demand periods like Q4. To connect with your audience, it’s crucial to create authentic content that aligns with their needs, preferences, and behaviors.

How can publishers achieve this? 

Start by looking at your existing data and using it to pivot your content strategies. Analyze metrics such as backlinks, organic search performance, and Page Speed Insights. These are not just metrics to check off but are critical indicators of how your content resonates.

By leveraging this data, publishers can ensure they are not only creating high-quality, relevant content but are also refining it to meet the evolving demands of their audience as Q4 progresses and into the next year as well. 

2. First-Party Data: Your Secret Weapon

With third-party cookies slowly becoming obsolete, first-party data has emerged as a critical asset for publishers. This data—whether it’s demographic information, browsing behavior, or engagement patterns—is unique to your platform and provides deep insights into your audience. More importantly, it allows you to create personalized ad experiences, which is crucial for creating an engaging experience for your audience on the website.

Using first-party data strategically enables you to:

• Segment audiences more effectively: By creating targeted audience segments based on first-party data, you can deliver highly relevant content and ads. This is especially useful during the holiday season when user behavior is more intent-driven.
• Optimize ad placements: With first-party data, you can better understand which pages, formats, or times of day perform best, helping you optimize your ad placements to ensure maximum engagement and revenue.
• Create custom audience packages: If you’re working with advertisers directly, offering packages based on first-party data can lead to premium CPMs and stronger partnerships.

Tapping into this data also allows you to demonstrate the value of your audience to advertisers, especially those looking for niche, high-quality traffic.

3. Partner with the Right Demand Sources for Diverse Ad Placements

Q4 is not just about maximizing pageviews—it’s about maximizing the value of those pageviews. As we have seen with our current publishers, video ads, in particular, are in high demand in Q4, with advertisers often willing to pay a premium for these placements. 

• Private Marketplace (PMP) deals: These can be a powerful tool in Q4, as many advertisers are looking for exclusive, premium inventory. Establishing PMP deals with advertisers can lead to higher eCPMs, especially when offering access to targeted, niche audiences backed by first-party data.

Freestar’s technology, for instance, provides access to a wide range of demand sources while also ensuring that the most lucrative opportunities are maximized across all ad formats. Reach out to us to learn more about this. 

4. Review and Adjust Block Lists

Every publisher’s block list evolves over time. However, as Q4 approaches, it’s essential to review your block lists to ensure you’re not inadvertently blocking valuable demand sources.

• Revisit ad categories: Certain ad categories (e.g., political, retail, e-commerce) experience a surge in demand during Q4. Ensure that your block lists are not excluding these valuable categories, unless absolutely necessary.

5. Constant Optimization of Ad Units

Ad placements and formats that worked well in Q1 may not be as effective in Q4. Therefore, it’s crucial to continuously optimize your ad units throughout the holiday season.

• A/B testing: Conduct A/B tests on different ad placements, sizes, and formats to understand what works best with your audience. Minor changes in ad layouts or sizes can significantly impact engagement and revenue.

How Freestar Can Help You Monetize These Strategies

Freestar’s comprehensive approach to ad monetization makes it easier for publishers to execute these strategies effectively. With Freestar, publishers can tap into advanced optimized ad placements in real-time to maximize revenue. 

As the Q4 season heats up, publishers who combine authentic content experiences with smart ad monetization strategies will have the upper hand. By leveraging first-party data, optimizing ad units, and working with the right partners, you can unlock the full revenue potential of the holiday season. And with Freestar as your ad monetization partner, you’ll be well-positioned to turn those strategies into real results.

WATCH THE WEBINAR ON-DEMAND

The post Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue first appeared on Freestar.

1. Updating High-Traffic Content

Refresh Last Year’s Top Performers
Your top-performing content from last year should be a priority for updates. Pages that previously attracted high engagement, like gift guides, product reviews, and seasonal travel recommendations, are likely to perform well again. Refreshing these pieces with updated trends, new links, or current recommendations can help boost their relevance and ranking in search results.

Leverage Seasonal and Event-Based ContentHoliday-themed content is incredibly valuable in Q4, but don’t forget about other key spending events that can drive traffic. In years with political elections, there’s an uptick in ad spend around political campaigns. Similarly, major sports seasons like the NFL and NBA bring advertisers looking to target engaged audiences during key sporting events. Make sure to align your DIY guides, travel tips, and holiday shopping lists with these pivotal moments to capture relevant ad revenue.

2. Analyzing Data for Strategic Insights

Dive Into Your Data
Looking at past and current traffic data can reveal critical insights for where your focus should be. Understanding what content is driving the most engagement and ad performance will help you replicate those successes. Use this data to optimize ad placements, refresh top-performing pages, and make informed decisions about future content.

Traffic Trends and Recovery
While some publishers are experiencing recovery in their traffic, especially quality publishers producing reliable and valuable content, others are facing challenges. Understanding the broader traffic trends in your industry can help you anticipate changes and prepare for fluctuations. Freestar can assist with analyzing these trends and suggesting actionable steps to optimize for recovery.

3. Optimizing for SEO

Focus on SEO Best Practices
Quality content goes hand in hand with strong SEO. Update meta descriptions, alt texts, and ensure your content is optimized for mobile users. Q4 is competitive, so making sure your site is search engine-friendly will help capture more organic traffic. Don’t forget to focus on keyword optimization around trending holiday search terms!

Boost Performance with Direct PMPs
Private Marketplace Deals (PMPs) are a powerful tool to secure high-value, targeted ad placements. By offering premium ad inventory to select advertisers, you can ensure higher CPMs and better fill rates. It’s crucial to position your site as a valuable, high-quality partner to direct advertisers, especially during this busy season when demand is high.

4. Capitalizing on Traffic Trends

Scale Issues and Efficiency
With scaling challenges still impacting many, now is the time to focus on doing more with less. Efficient ad layout, strategic partnerships, and traffic quality will become increasingly important in Q4. Quality over quantity is key – advertisers are looking for reliable, high-engagement audiences, and this can improve your value in direct campaigns and PMP deals.

How Freestar Can Help

Freestar continues to support publishers by analyzing traffic trends, offering strategic insights, and ensuring you make the most of your Q4 opportunities. Our header bidding technology and network of demand partners can help you unlock new revenue streams while ensuring high-quality ads and traffic recovery.

The post Maximizing Q4 Ad Revenue: A Guide, Part 2 first appeared on Freestar.

The post Maximizing Q4 Ad Revenue: A Guide, Part 1 first appeared on Freestar.

Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively leveraging this first party data can be a complex task. This is where identity solutions (ID) come into play and create efficiency. By providing a unified view of users across different devices and platforms, identity solutions enable publishers to maximize the value of their first-party data.

Rich Audience Segmentation

This allows for more personalized ad targeting and content delivery, leading to improved user engagement and higher click-through rates allowing users to spend more time on the website which in any intent signal tracking and push them to come as returning users to the site. This increases quality traffic on the site which helps in organic ranking across. 

Addressable Inventory Across Browsers

With identity solutions, publishers can track users across different browsers and devices, ensuring that their ad targeting remains consistent and effective. This enables publishers to reach their audiences on a wider range of platforms, increasing their potential ad revenue.

Improved Data Privacy

The lack of consent from IOS users including Safari have hit eCPMs hard, with revenue dropping drastically across the board. Survey data shows that eCPMs on an average, 70% lower than those from publishers’ addressable inventory. These impacts depend heavily on the percentage of traffic coming from non-Chrome browsers, which can make up about 40-50% of total traffic in regions like the USA, UK, and Australia.

Identity solutions can be implemented in a way that respects user privacy by obtaining explicit consent for data collection and usage. This helps publishers comply with data privacy regulations like GDPR and CCPA, mitigating the risk of fines and penalties.

Enhanced Contextual Targeting

Identity solutions can be combined with contextual targeting to deliver ads that are highly relevant to the content users are consuming. This improves user experience and leads to higher engagement rates and better ad performance on the site creating an overall positive user experience for visitors.

Increased eCPMs

By delivering more targeted and relevant ads, publishers can command higher eCPMs from advertisers. This translates into increased ad revenue for publishers, ultimately improving their bottom line.

Better Measurement and Data Attribution

Identity solutions provide more accurate tracking of user behavior and ad performance, allowing publishers to measure the effectiveness of their campaigns. Publishers are in need of a secure storage solution for their growing first-party data, and a data lake is often the go-to choice. Unlike traditional databases, data lakes can handle both structured and unstructured data. Publishers can safely store all customer information and easily create custom datasets when required.

Improved User Experience

Identity solutions enable publishers to deliver personalized content and recommendations based on user preferences, improving the overall user experience.

Enhanced Ad Fraud Prevention

Identity solutions can help detect and prevent ad fraud by identifying suspicious patterns and malicious activity. This protects publishers’ ad revenue from fraudulent traffic and ensures that their campaigns are delivering genuine results.

Advertisers and publishers can work together through data clean rooms, enabling them to share data in a privacy-compliant manner. Stand alone  clean rooms, in particular, allow data owners to match similar audience segments and improve user profiles using look-alike modeling, while personal information remains anonymous. 

Greater Ad Inventory Monetization

Identity solutions enable publishers to optimize their ad inventory by matching the right ads with the right users. This maximizes the revenue potential of ad inventory and ensures that publishers are getting the best possible rates for their ad space.

Long term viability

Identity solutions are designed to be adaptable to future industry changes, such as the evolving landscape of data privacy regulations and technological advancements. This ensures that publishers’ ad revenue strategies remain viable and effective in the long run and thus being able to be agile in motion. Through a definite ID framework publishers can collect data in the way they observe it from users’ behaviors and actions on their sites, while advertisers can collect it to help with targeting and campaign measurement which as mentioned above will increase user engagements, eCPMs, inventory management and higher ad revenue. 

What does it mitigate?

This reduces all risks involved in the mapping of audiences and segments between advertisers and publishers, in the programmatic ecosystem where there are many intermediaries and bidders.

At Freestar, we specialize in helping publishers navigate these complexities and optimize their monetization strategies. Don’t let the competition leave you behind—contact us today to learn how we can help you implement an ID Graph solution and unlock your full revenue potential.

The post Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue first appeared on Freestar.