This year, Freestar turns 10! Reflecting on the past decade, it’s incredible to see how much the industry has evolved—innovations we couldn’t have imagined then are now the norm. We’ve continually adapted our product offerings and pitch, staying agile and ahead of industry shifts. The digital ad ecosystem is a complex, ever-changing landscape, and we’ve embraced the need to evolve alongside it.

“Our early adopters are teams and companies whose commitment to quality is baked into their ethos, and our partnership with Freestar is a great example of that. They take their responsibility as a top web publisher seriously, and their dedication to doing right by publishers and buyers is evident in every conversation we have.”
— Rocky Moss, Co-Founder, Deepsee

Over the past decade, we’ve grown significantly! By partnering with innovative companies like Deepsee, Jounce, HUMAN, and others, we confidently stand by the quality of the websites we monetize and the inventory we sell.

How We’re Using Deepsee

Supply Quality
Inventory quality standards have evolved significantly to keep up with technology, consumer behavior, advertiser demands, and the need for accountability. Publishers must meet our guidelines before joining our network, and now, Deepsee allows us to run monthly scans to ensure ongoing compliance with these standards.

Transparency
Transparency is the foundation of trust and efficiency in our industry, benefiting advertisers, publishers, technology providers, and consumers alike. Deepsee scans check for essentials like ads.txt files, legal compliance (privacy policies, CMP banners), and other critical elements to uphold trust.

Advertising
At Freestar, we prioritize partnerships with DSPs, SSPs, brands, and agencies. By maintaining robust internal guidelines aligned with industry standards, we ensure seamless collaboration while delivering exceptional monetization performance. Deepsee incorporates signals related to ad-industry expectations, such as frequency, positioning, and quantity of ads.

Notably, Deepsee recently added UI functionality for monitoring refresh rates at the site level, and we adhere to the standard 30-second refresh rate.

Brand Suitability
As revenue from PMP, PG, and direct deals grows, so does our focus on advertiser concerns. Deepsee scans for sensitive issues like adult-oriented content, pirated material, made-for-advertising signals, and more, ensuring brand-safe inventory.

Audience Development
Freestar’s audience development services are a key differentiator. Alongside our in-house traffic experts and partnerships, Deepsee enhances SEO and audience growth strategies with powerful signals. These include page speed metrics, content quality analysis (e.g., low-quality AI content detection, reading time, author performance), and actionable insights to help publishers refine their strategies and boost engagement.

Partnerships That Matter

As we look ahead to Freestar’s next decade, we are energized by the strength of our industry partnerships. Deepsee’s cutting-edge technology and actionable insights empower us with greater efficiency and strategic direction, enabling us to deliver unparalleled service to our publishers. Together, these partnerships drive meaningful innovation and reinforce our commitment to industry leadership—proving that true progress comes from partnerships that matter.

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