In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for publishers to thrive in an increasingly competitive digital ecosystem. In Part 2, we’ll take a deep dive into how artificial intelligence (AI), granular audience segmentation, and the evolution of video [...]
With increased focus on privacy regulations, the optimization of ad stacks, and the need for seamless user experiences, publishers must navigate a complex ecosystem to maximize revenue. In this first part of our two-part series, we talk about the transformative trends set to redefine the adtech industry in 2025, including privacy-first approaches, the rise of [...]
In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending [...]
